Palma Nova can never ever be described as being a typical traditional Mallorcan town, during the summer, both Palma Nova and Magalluf are more suited for those looking for an active, action packed holiday, and are certainly not suitable for long lazy days on the beach, followed by a quiet relaxing drink in the evening.
Whatever your preconception of Palma Nova is, the reality is either better or far worse than you can ever imagine. This resort mainly caters for young singles, especially in the summer season, though they will find that nearby Magalluf is noisier and more lively. In the mid and low seasons, the resort is ideal for families and for more mature visitors.
There is a choice of 70-plus tourist apartments and hotels, the majority in the middle range, but with a couple of good 4-stars in secluded positions at Son Calid Punta Negra.
Magalluf is geared mainly for young Brits looking for a loud and lively holiday; it's not a great destination for those after peace and tranquility. Although it has improved in recent years, the skyline of Magalluf remains characterised by 1960s and 70s apartment blocks and the resort is packed with salesmen; the street vendors are best avoided but the 'PRs' outside the bars and restaurants can be worth chatting up as they offer free drinks. Visitors should be aware of the pickpockets on the beach at night.
Palma Nova can be found in the south west of the island, on the west side of the Bay of Palma (9 mls SW of Palma, 15 mls from the airport). It is set on the Costa de Calvia, facing east across the bay. It forms part of the largest tourist nucleus in Mallorca when taken together with Magalluf and Torrenova.